Geelong newspaper fights back online
May 21
Traditional media are coming under increased pressure from online sources of news. This week YouTube launched its own Citizen News Channel. At the same time, local newspapers in Australia face some tough challenges as they grapple with often meagre resources while trying to build online websites.
Trying to second guess where advertisers will want to put their money is just one of the imponderables. Trying to coax your staff into new multimedia reporting roles is another.
One newspaper that has risen to this challenge is Victoria’s Geelong Advertiser. In the past year the paper’s online platform has undergone a complete makeover and is now a vibrant interactive site with all the bells and whistles.
Colleen Murrell talked to the editor, Peter Judd (right).
For more information about the future of journalism:
Technorati Tags: journalism, newspapers, Geelong, Geelong, Multimedia, reporters
bret Jun 22
I find it hard to believe that the Geelong Addy’s website has “all the bells and whistles”
All that aside trends seem to show that credible and reliable brands are becoming more popular then ever in the new online arena. I.e cnn.com, google.com smh.com.au etc.