Author Archives: Ross

Stay tuned for details of the 2016 PR Student Forum

SEVERAL years ago one of my great students, Sarah Chand, attended the 2nd annual PR Media and Communication Student Forum. Now a graduate, she’s working in a communication role in the “issues rich” dairy industry. Sarah is one of many … Continue reading

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Why do you blog?

I BEGAN blogging years ago to help students share their work. The benefits go beyond that however. Blogging motivates me to research, helps me write better and it helps me share my ideas. Blogging helps me motivate students to do … Continue reading

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Communication minute: Plain English

Did the feline position itself horizontally on the floor covering, or did the cat just sit on the mat? Plain English, or Plain Language, is a term used to describe writing that’s easy to understand. It’s the opposite of gobbledygook. … Continue reading

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Communication minute: Tips for a killer speech

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Communication minute: Non-verbal communication

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Communication minute: Communication versus communications

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Shoot better video with your smartphone

If you own a smartphone, you carry a video recording studio around in your pocket. Here are some tips to get the most from it. SHOOTING video with your smartphone is pretty easy. Shooting great video with your smartphone is … Continue reading

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Tracking QR Code Clicks

Want to know how many people scanned your QR code? This video tutorial will help. Tracking QR Codes from the MediaPod on Vimeo.

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2014 PR Student Forum date set

The date for the 2014 PR Student Forum has been set. Get ready for a fantastic 4th Annual PR Student Forum. The 2014 PR Student Forum will be held at Victoria University 2 October 2014. The theme for the Forum … Continue reading

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Public Relations, Activism, and Social Change

Deakin University Associate Professor Kristin Demetrious, author of Public Relations, Activism, and Social Change, discusses the future of public communication and public relations. This interview was originally posted at www.routledge.com What prompted you to write this book? ‘Spin’ is one … Continue reading

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