Author Archives: Aisha Kellaway

5 top tips on packaging hard-to-sell stories for the media

Communication professionals working for NGOs can have a pretty tough gig, especially when it comes to getting the issues which their organisation represents covered in the media. Last week at Deakin’s Melbourne City Centre a group of media and NGO … Continue reading

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What’s the value of good brand?

What’s the value of a good brand? To answer that question Aisha Kellaway travels to London to attend Brand Academy 2013. Follow Aisha on Twitter: @AishaKellaway AS public relations professionals and students we understand our integral role in the representation … Continue reading

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