Category Archives: Uncategorized

What’s the value of good brand?

What’s the value of a good brand? To answer that question Aisha Kellaway travels to London to attend Brand Academy 2013. Follow Aisha on Twitter: @AishaKellaway AS public relations professionals and students we understand our integral role in the representation … Continue reading

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Tracking QR Code Clicks

Want to know how many people scanned your QR code? This video tutorial will help. Tracking QR Codes from the MediaPod on Vimeo.

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2014 PR Student Forum date set

The date for the 2014 PR Student Forum has been set. Get ready for a fantastic 4th Annual PR Student Forum. The 2014 PR Student Forum will be held at Victoria University 2 October 2014. The theme for the Forum … Continue reading

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Public Relations, Activism, and Social Change

Deakin University Associate Professor Kristin Demetrious, author of Public Relations, Activism, and Social Change, discusses the future of public communication and public relations. This interview was originally posted at www.routledge.com What prompted you to write this book? ‘Spin’ is one … Continue reading

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Grab your smartphone, grab a great photo

A picture might speak a thousand words, but in an age where most people carry a smartphone with a camera in their pocket, how can you maximise photo opportunities so that those words tell a compelling story? Cassandra van Schagen … Continue reading

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The Town Hall comes to Facebook

Do you want to engage with your community better? Want to crowdsource ideas? Town Hall Social, developed here in Melbourne, might be the answer. Ross Monaghan reports. Follow Ross on Twitter: @themediapod. Stay tuned for some Town Hall Social questions … Continue reading

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