Category Archives: journalism

Five tips to get you the most from your internship

Landing an internship can be tough, but there are some rules to follow that will ensure you make the most of your experience. Despite what Hollywood movies might depict, landing your dream intern position isn’t as simple as stumbling into … Continue reading

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Stay tuned for details of the 2016 PR Student Forum

SEVERAL years ago one of my great students, Sarah Chand, attended the 2nd annual PR Media and Communication Student Forum. Now a graduate, she’s working in a communication role in the “issues rich” dairy industry. Sarah is one of many … Continue reading

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5 top tips on packaging hard-to-sell stories for the media

Communication professionals working for NGOs can have a pretty tough gig, especially when it comes to getting the issues which their organisation represents covered in the media. Last week at Deakin’s Melbourne City Centre a group of media and NGO … Continue reading

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Shoot better video with your smartphone

If you own a smartphone, you carry a video recording studio around in your pocket. Here are some tips to get the most from it. SHOOTING video with your smartphone is pretty easy. Shooting great video with your smartphone is … Continue reading

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How social media makes you a loser (and a winner)

Deakin University PR graduate Melanie Gilcrist reports on the slimming effects of social media. Follow Melanie’s blog: melaniegilcrist.wordpress.com AS a PR student, I love writing – so it was great when I started my blog on communications issues about a … Continue reading

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Science communicators share their proofreading tips

With help from fellow members of the professional body Australian Science Communicators, Dr Ian McDonald shares some tips for proofreading your writing. Follow Ian on Twitter: @ianmcd85 I’m sure I am not the only one but I always find that … Continue reading

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Why you need an ePortfolio, and how to build one

Whether you want to be Lady Gaga, Justin Bieber or Katy Perry’s publicist, work for a fashion house, airline or resort or become a PR practitioner for a large organisation or consulting firm, you’re going to have to stand out … Continue reading

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Reputations are on the line, on and off the field

Tweet Deakin University student Sarah Chand investigates social media, sport and reputation. Follow Sarah on Twitter @SarahChand2 WHILST social media might be great at building your public profile, it also has the potential to cause a lot of damage. In … Continue reading

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Call for foreign aid increase

LAST May 1,000 young people from all over Australia gathered in Canberra to call on the government to increase foreign aid to 0.7 percent of gross national income. As part of the “Make Poverty History Road Trip”, this group of … Continue reading

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Brave new world for ABC’s 24-hour news service

NEWS addicts around Australia will be rubbing their hands in glee because this week sees the launch of the new ABC News 24 television channel. The station’s output will be available on ‘Freeview’ digital TV sets. It can also be … Continue reading

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