Category Archives: public relations

Five tips to get you the most from your internship

Landing an internship can be tough, but there are some rules to follow that will ensure you make the most of your experience. Despite what Hollywood movies might depict, landing your dream intern position isn’t as simple as stumbling into … Continue reading

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Stay tuned for details of the 2016 PR Student Forum

SEVERAL years ago one of my great students, Sarah Chand, attended the 2nd annual PR Media and Communication Student Forum. Now a graduate, she’s working in a communication role in the “issues rich” dairy industry. Sarah is one of many … Continue reading

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5 top tips on packaging hard-to-sell stories for the media

Communication professionals working for NGOs can have a pretty tough gig, especially when it comes to getting the issues which their organisation represents covered in the media. Last week at Deakin’s Melbourne City Centre a group of media and NGO … Continue reading

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Four ‘Stupid’ Questions Every Intern Should Ask

 ‘Should I CC you in on this email?’ You may not be expected to send many external emails early on in your internship. But if you are entrusted with liaising with suppliers, clients or media and they haven’t asked you … Continue reading

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Communication minute: Plain English

Did the feline position itself horizontally on the floor covering, or did the cat just sit on the mat? Plain English, or Plain Language, is a term used to describe writing that’s easy to understand. It’s the opposite of gobbledygook. … Continue reading

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Communication minute: Tips for a killer speech

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Communication minute: Non-verbal communication

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Communication minute: Communication versus communications

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The ABCs of surviving (and thriving) in a PR degree

Alison Coffa completed a Bachelor of Arts (Media and Communications) this year, majoring in Public Relations and Journalism. She is now working as an Account Executive in a boutique Melbourne PR agency. Follow her on Twitter at @AlisonClareC . A … Continue reading

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What’s the value of good brand?

What’s the value of a good brand? To answer that question Aisha Kellaway travels to London to attend Brand Academy 2013. Follow Aisha on Twitter: @AishaKellaway AS public relations professionals and students we understand our integral role in the representation … Continue reading

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