Category Archives: public relations

Shoot better video with your smartphone

If you own a smartphone, you carry a video recording studio around in your pocket. Here are some tips to get the most from it. SHOOTING video with your smartphone is pretty easy. Shooting great video with your smartphone is … Continue reading

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Tracking QR Code Clicks

Want to know how many people scanned your QR code? This video tutorial will help. Tracking QR Codes from the MediaPod on Vimeo.

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2014 PR Student Forum date set

The date for the 2014 PR Student Forum has been set. Get ready for a fantastic 4th Annual PR Student Forum. The 2014 PR Student Forum will be held at Victoria University 2 October 2014. The theme for the Forum … Continue reading

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Public Relations, Activism, and Social Change

Deakin University Associate Professor Kristin Demetrious, author of Public Relations, Activism, and Social Change, discusses the future of public communication and public relations. This interview was originally posted at www.routledge.com What prompted you to write this book? ‘Spin’ is one … Continue reading

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Grab your smartphone, grab a great photo

A picture might speak a thousand words, but in an age where most people carry a smartphone with a camera in their pocket, how can you maximise photo opportunities so that those words tell a compelling story? Cassandra van Schagen … Continue reading

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The Town Hall comes to Facebook

Do you want to engage with your community better? Want to crowdsource ideas? Town Hall Social, developed here in Melbourne, might be the answer. Ross Monaghan reports. Follow Ross on Twitter: @themediapod. Stay tuned for some Town Hall Social questions … Continue reading

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IABC: A truly global communication association

Robin McCasland, IABC Chair (2013-14), talks to Deakin University’s Ross Monaghan about IABC, why it should be a communicator’s professional association of choice. Robin also talks about some exciting developments planned for 2014. Follow Ross on Twitter: @themediapod Follow Robin … Continue reading

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It’s worth putting in the effort: You do the math

Deakin graduate Jeszlene Zhou does the math on finding time to attend uni, study, work, have a social life and put together a killer ePortfolio. Follow Jeszlene on Twitter: @firstcommsjob YOU have 20 contact hours, 20 work hours, dinner with … Continue reading

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Crippling mistakes made by students, and how to avoid them

Deakin University PR graduate Alison Coffa reflects on her time at university, and the mistakes she, and others, make. Follow Alison on Twitter: @AlisonClareC SINCE graduating I’ve had time to think about some of the misconceptions I, and classmates, had … Continue reading

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Interested in a festival PR internship?

Are you a student looking for more PR experience over summer? Read on. THE 26th Midsumma Festival will run in Melbourne from Sunday 12 January to Sunday 2 February, 2014 and you could play a role in making it a … Continue reading

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