What’s the value of good brand?

What’s the value of a good brand? To answer that question Aisha Kellaway travels to London to attend Brand Academy 2013. Follow Aisha on Twitter: @AishaKellaway

AS public relations professionals and students we understand our integral role in the representation of the brands that we work with; but how much do we know about the value of these brands, and the things we can do to ensure that this brand-value continues to increase?

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Shoot better video with your smartphone

If you own a smartphone, you carry a video recording studio around in your pocket. Here are some tips to get the most from it.

SHOOTING video with your smartphone is pretty easy. Shooting great video with your smartphone is slightly harder, but it is possible with some practice.

Vimeo Video School has some great tutorials including this one for mobile video:

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Tracking QR Code Clicks

Want to know how many people scanned your QR code? This video tutorial will help.

Tracking QR Codes from the MediaPod on Vimeo.

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2014 PR Student Forum date set

The date for the 2014 PR Student Forum has been set. Get ready for a fantastic 4th Annual PR Student Forum.

The 2014 PR Student Forum will be held at Victoria University 2 October 2014. The theme for the Forum is “Social and mobile PR Communication”. If you missed this year’s Forum, here’s a recap: Continue reading

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Public Relations, Activism, and Social Change

Deakin University Associate Professor Kristin Demetrious, author of Public Relations, Activism, and Social Change, discusses the future of public communication and public relations.
This interview was originally posted at www.routledge.com

What prompted you to write this book?

‘Spin’ is one of the most lamented aspects of modern society: the exaggeration, the puffery, the blinding obfuscation and the trickery of words. Sometimes it’s like a mouth full of fairy floss, sweet and sickly, other times it can be brutal, ugly and searing. Journalists hate it, the public is bewildered and angry about it – but no one really can say what on earth it is with any certainty or how to arrest the debasement of public debate. What we do know it that it is socially divisive, politically offensive and needs to change. Continue reading

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Grab your smartphone, grab a great photo

A picture might speak a thousand words, but in an age where most people carry a smartphone with a camera in their pocket, how can you maximise photo opportunities so that those words tell a compelling story? Cassandra van Schagen reports.

Screen Shot 2013-11-22 at 11.51.55 amWHEN most of us look at an image and decide whether we like it or not it is a personal thought on how the image makes us feel and if we can relate to what has been captured that this process is based.

I have been a passionate hobby photographer for seven years now and wanted to share with you some tips that I have learnt along the way. These few basic things to remember should enable you to capture a photograph which represents the image your eyes saw – and tell a story. Continue reading

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The Town Hall comes to Facebook

Do you want to engage with your community better? Want to crowdsource ideas? Town Hall Social, developed here in Melbourne, might be the answer. Ross Monaghan reports. Follow Ross on Twitter: @themediapod.

Stay tuned for some Town Hall Social questions here on theMediaPod blog, and on our Facebook page.

If you’re interested in running community consultation via the web you could also consider Bang the Table, Our Say and Delib Australia. All great services as well. There are free tools available too if you’re willing to put in the time and effort to create and manage them.

Disclosure: theMediaPod was not paid for this post. We will take-up the offer of a 30 day free trial which is available to anyone.

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IABC: A truly global communication association

Robin McCasland, IABC Chair (2013-14), talks to Deakin University’s Ross Monaghan about IABC, why it should be a communicator’s professional association of choice. Robin also talks about some exciting developments planned for 2014.
Follow Ross on Twitter: @themediapod
Follow Robin on Twitter: @robinrox

Interview, video production and editing by @themediapod

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It’s worth putting in the effort: You do the math

Deakin graduate Jeszlene Zhou does the math on finding time to attend uni, study, work, have a social life and put together a killer ePortfolio. Follow Jeszlene on Twitter: @firstcommsjob

There are ways to find time to fit everything in whilst at university.

Sometimes it can be difficult figuring out how to find time for everything at university. Photo: (tkamenick) www.flickr.com/photos/35064820@N00/

YOU have 20 contact hours, 20 work hours, dinner with the boy/girlfriend, partying on Saturday night, brunch with the family on Sunday plus three upcoming assignments due next Monday and Ross (aka @themediapod) say we have to build a portfolio before graduation? Is he kidding or are public relations lecturers that bad at math? (Ed: Yes we usually are)

Having graduated with distinction from Deakin University earlier this year while building a humble yet credible portfolio, here’s my two cents worth of how anyone can become a master juggler. Continue reading

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Crippling mistakes made by students, and how to avoid them

Deakin University PR graduate Alison Coffa reflects on her time at university, and the mistakes she, and others, make. Follow Alison on Twitter: @AlisonClareC

Students need to think outside the box. Photo: http://www.flickr.com/photos/lovelihood/

Students need to think outside the box.
Photo: http://www.flickr.com/photos/lovelihood/

SINCE graduating I’ve had time to think about some of the misconceptions I, and classmates, had at university. Let me explain two.

1. Counting yourself out too early.

As I left my first PR class at Deakin  in 2011, I panicked.

Where was I going to find work experience? How should I bolster up my resume? How was I going to make myself stand out from several hundred PR grads across the state – let alone the country – so that someone would employ me when I graduated? Continue reading

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