Tag Archives: public relations

Four ‘Stupid’ Questions Every Intern Should Ask

 ‘Should I CC you in on this email?’ You may not be expected to send many external emails early on in your internship. But if you are entrusted with liaising with suppliers, clients or media and they haven’t asked you … Continue reading

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Communication minute: Plain English

Did the feline position itself horizontally on the floor covering, or did the cat just sit on the mat? Plain English, or Plain Language, is a term used to describe writing that’s easy to understand. It’s the opposite of gobbledygook. … Continue reading

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Communication minute: Communication versus communications

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The ABCs of surviving (and thriving) in a PR degree

Alison Coffa completed a Bachelor of Arts (Media and Communications) this year, majoring in Public Relations and Journalism. She is now working as an Account Executive in a boutique Melbourne PR agency. Follow her on Twitter at @AlisonClareC . A … Continue reading

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What’s the value of good brand?

What’s the value of a good brand? To answer that question Aisha Kellaway travels to London to attend Brand Academy 2013. Follow Aisha on Twitter: @AishaKellaway AS public relations professionals and students we understand our integral role in the representation … Continue reading

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Shoot better video with your smartphone

If you own a smartphone, you carry a video recording studio around in your pocket. Here are some tips to get the most from it. SHOOTING video with your smartphone is pretty easy. Shooting great video with your smartphone is … Continue reading

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Tracking QR Code Clicks

Want to know how many people scanned your QR code? This video tutorial will help. Tracking QR Codes from the MediaPod on Vimeo.

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2014 PR Student Forum date set

The date for the 2014 PR Student Forum has been set. Get ready for a fantastic 4th Annual PR Student Forum. The 2014 PR Student Forum will be held at Victoria University 2 October 2014. The theme for the Forum … Continue reading

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Public Relations, Activism, and Social Change

Deakin University Associate Professor Kristin Demetrious, author of Public Relations, Activism, and Social Change, discusses the future of public communication and public relations. This interview was originally posted at www.routledge.com What prompted you to write this book? ‘Spin’ is one … Continue reading

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Grab your smartphone, grab a great photo

A picture might speak a thousand words, but in an age where most people carry a smartphone with a camera in their pocket, how can you maximise photo opportunities so that those words tell a compelling story? Cassandra van Schagen … Continue reading

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