http://themediapod.net A fresh approach to public relations & journalism Mon, 30 Jun 2008 05:41:18 +0000 http://backend.userland.com/rss092 en Traditional media are coming under increased pressure from online sources of news. This week YouTube launched its own Citizen News Channel. At the same time, local newspapers in Australia face some tough challenges as they grapple with often meagre resources while trying to build online websites. Trying to second guess where ... http://themediapod.net/2008/05/21/geelong-newspaper-fights-back-online/ The American democratic campaign trail rolls on from town to town, gathering column inches across the globe. In Australia, do we care? Should we care? Colleen Murrell discusses the significance of the campaign with Michael Gawenda, the Director for the Advanced Study of Journalism at The University of Melbourne. Michael ... http://themediapod.net/2008/04/06/is-too-much-obama-clinton-mccain-barely-enough-for-aussies/ New research suggests the use of mobile phones varies dramatically from country to country. Age, financial resources, and the length of time you've used a devise, also play a role in differing usage patterns. Users are creative too when it comes to cost, with many having more than one service ... http://themediapod.net/2008/03/28/mobile-users-too-loud-its-about-cultural-perception-not-reception/ Deakin University PR student Melissa Wallace delves into the virtual online world SecondLife: When presented with a challenge or a new experience I'm not one to shy away. That's why when I and a few of my university friends were approached by our PR lecturers and Belinda Wong from Red Cross ... http://themediapod.net/2008/03/13/secondlife/ Did you know that in Australia radio programmes are available in a range of languages? From Arabic to Ukrainian and passing through French, Spanish and Russian you can tune in to the latest news on SBS Radio. There are two key newsrooms in Sydney and Melbourne, where multilingual journalists work ... http://themediapod.net/2008/03/06/sbs-italian/ We live in a digital world. A modern age where almost anything you desire is a mouse-click away: even a career in entertainment. Once, your typical garage band was confined to the garage and the occasional weekend gig at the local pub. A successful stand-up comedy career would seldom become a ... http://themediapod.net/2007/09/15/jokes-in-space/ Why are employee communication practitioners the "heart and soul" of an organisation, and why do they need a high threshold of pain? Ross Monaghan finds out in this special "employee communication" edition of theMediaPod. Ross talks with two North American-based internal communication practitioners, David Murray and Ron Shewchuk. David Murray is the ... http://themediapod.net/2007/05/13/its-the-heart-soul-but-you-need-a-high-threshold-of-pain/ Bronwyn Allan takes over this episode of theMediaPod and interviews Ross Monaghan about the use of podcasting in education. Bronwyn is a year 12 student at Tintern Girls Grammar School in Ringwood, Victoria, and is writing an essay on "the potential benefits and problems of Podcasts in tertiary education". She approached ... http://themediapod.net/2007/04/25/podcasting-in-education/ How do you get your first articles published? Are there any secrets out there for new players? Colleen Murrell spoke to three of her former Deakin students - Katherine Wilson (left), Nick Townsend (centre) and Liz Shingleton, who all managed to get their university assignments published. Katherine went on to ... http://themediapod.net/2007/04/10/the-art-of-freelancing/ Running a public relations consultancy in a regional area can have it's challenges, but this weeks guess shows why having a public relations degree from a leading PR teaching university has it significant advantages. Joanna Stevens (pictured) is the Managing Director and Founder of Premier PR in Ballarat, Victoria, Australia. According to ... http://themediapod.net/2007/03/05/pr-in-regional-australia-why-writing-skills-are-still-important/